Google Business Profile Checklist

Audit your GBP completeness and discover what's holding back your local rankings.

Check every item that applies to your Google Business Profile. Your tips and full action plan appear in the results after you calculate.

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About the Google Classifier Tags

Each checklist item is mapped to a Google internal classifier — the specific signal Google's algorithm evaluates when deciding whether to trust, classify, and rank your business profile. Tags like primary_category_accuracy, nap_consistency, and neighborhood_review_clustering reflect the actual ranking mechanisms your answers are connected to. When you see a classifier tag, you're looking at the exact lever Google is pulling behind the scenes.

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Classifier framework based on the research of Schieler DeLand (Relational SEO) — whose work on Google's entity classification system made this audit methodology possible.